Cut Through the Noise to Find Tools That Actually Fit
Navigate the crowded AI marketplace with confidence. We evaluate options against your real needs and recommend only what genuinely makes sense.
Back to HomeWhat This Service Delivers
You'll receive a clear, honest assessment of which AI tools—if any—genuinely match your business needs and budget. We cut through marketing claims and sales pitches to focus on what actually matters: whether a tool will help with your specific situation.
Rather than leaving you to navigate countless options alone, we research the market thoroughly, test relevant tools where appropriate, and provide straightforward recommendations. If nothing suitable exists, we'll tell you that rather than suggesting something inadequate.
You'll also gain insight into the true costs involved, not just the headline subscription prices. Implementation requirements, training needs, integration challenges—we consider all of it and present a realistic picture of what each option entails.
The Challenge You're Facing
Perhaps you understand what AI could do for your business and you're ready to explore specific tools—but the marketplace is overwhelming. Dozens of products claim to solve similar problems, all with glossy websites and impressive case studies.
You might have tried researching options yourself but found it difficult to distinguish substance from marketing. Sales demonstrations look polished, but you're unsure whether the tools would actually work in your environment with your team and your processes.
There's also the concern about making an expensive mistake. AI tool subscriptions add up quickly, and implementation takes time and effort. Choosing something that turns out to be unsuitable means wasted investment and disruption without benefit.
What you need is someone who can evaluate options objectively, with your interests in mind rather than a sales target. Someone who understands both the technology and the practical realities of business implementation.
Our Selection Process
We begin by understanding your actual requirements, not just what you think you need but what would genuinely help your situation. This means discussing your current processes, challenges, and constraints in detail. Often, this conversation itself clarifies what you're really looking for.
From there, we research the current market systematically. We look beyond the obvious choices and marketing leaders to consider tools that might be better matches for your specific needs. We evaluate pricing structures, feature sets, integration capabilities, and vendor stability.
For the most promising options, we conduct practical testing. This isn't just watching demonstrations—we try the tools ourselves with scenarios similar to your use cases. We check whether they actually deliver on their claims and identify potential issues before you invest.
Throughout this process, we maintain complete honesty about what we find. If a tool has limitations, we tell you. If nothing suitable exists for a reasonable investment, we say so. Our recommendations are based solely on what serves your interests.
Working Together Through Selection
Initial Discovery
We start with a thorough conversation about your business, current processes, and what you're hoping AI tools might help with. This session typically takes about two hours and can happen at your premises or via video call.
During this discussion, we identify your actual requirements, which sometimes differ from initial expectations. We also establish priorities—what matters most versus what would be nice to have—and discuss any constraints around budget, technical environment, or timeline.
Research and Evaluation
Over the following week, we conduct comprehensive market research. We identify potential solutions, review capabilities against your requirements, and create a shortlist of viable options. You'll receive a preliminary report outlining what we've found.
For promising tools, we arrange trials or demonstrations and conduct practical testing. We evaluate not just features but usability, reliability, and how well they'd integrate with your existing systems and workflows.
Recommendations and Planning
Once evaluation is complete, we present our findings in a detailed report. This includes honest assessments of each option considered, with clear explanations of strengths, limitations, and suitability for your situation.
If we recommend a particular tool, the report includes a realistic cost-benefit analysis covering subscription fees, implementation requirements, training needs, and expected timeline. If we advise against proceeding with any current options, we explain why and suggest alternatives to consider.
Implementation Support
Should you decide to proceed with a recommended tool, we can assist with vendor negotiations if helpful. We understand typical pricing structures and terms, which can help you secure appropriate arrangements.
We also provide guidance on implementation approach and timeline. While full implementation support requires our separate service, we ensure you have clear direction for moving forward if you choose to handle it internally.
The Investment
This investment covers the entire selection process from initial discovery through final recommendations. There are no additional charges for research time, tool evaluations, or report preparation.
Consider what poor tool selection costs: wasted subscription fees for something that doesn't work, staff time spent trying to make unsuitable software function, and the opportunity cost of not finding the right solution. Many businesses spend significantly more than £1,100 on a single year's subscription to an AI tool that never delivers value.
Our selection process typically saves both money and time by helping you avoid unsuitable options and identify solutions that genuinely match your needs. Even if we conclude that no current tools make sense for your situation, that knowledge prevents costly mistakes.
What's Included
What to Expect from This Process
This selection service has helped businesses across retail, professional services, and manufacturing identify appropriate AI tools since December 2025. Our approach combines technical evaluation with practical business assessment, focusing on real-world suitability rather than theoretical capabilities.
Roughly half of our selection engagements result in tool recommendations, while the other half conclude that current options aren't suitable for the client's situation. Both outcomes are valuable—knowing when not to invest is just as important as identifying good opportunities.
When we do recommend tools, clients report high satisfaction with the matches. The thorough evaluation process means tools align well with actual needs, and the realistic cost assessment prevents unexpected difficulties during implementation.
You should expect honest findings based on your specific circumstances. We'll tell you what we genuinely think makes sense, including recommendations against proceeding if that's the appropriate conclusion. The goal is helping you make the right decision for your business, not selling you on particular solutions.
Our Commitment to You
We commit to providing thorough, honest evaluation of AI tool options for your business. If you feel our assessment wasn't sufficiently comprehensive or useful for making your decision, we'll refund your investment. No argument, no complicated process—just a straightforward refund.
This commitment reflects our confidence in the value we provide. We've developed this evaluation process through practical experience, and we know it helps businesses make better decisions about AI tool adoption.
Beyond the formal commitment, we remain available for questions after delivering our recommendations. If you need clarification on any aspect of the report or encounter questions during vendor discussions, you're welcome to reach out. We want you to feel confident in whatever decision you make.
How to Begin the Selection Process
If you think this selection service might help, the next step is getting in touch. We'll have a preliminary conversation about your situation to ensure this service matches what you need. Sometimes a different approach makes more sense, and we'll tell you if that's the case.
Once we've established that tool selection is appropriate, we'll schedule the initial discovery session. This can happen at your premises in Bristol or the surrounding area, or via video call if you prefer. We adapt to whatever works best for your circumstances.
After the discovery session, we'll confirm the timeline for the evaluation work and send an invoice for the £1,100 fee. The entire process typically completes within two weeks, though complex situations occasionally require additional time.
That's the complete process. No complicated contracts, no ongoing commitments beyond the selection service itself. If our recommendations lead you to implement a tool and you want support with that, we can discuss it separately—but there's no obligation to proceed with us further.
Ready to Find the Right AI Tools?
Let's discuss your situation and determine whether this selection service would be helpful. No commitment required—just an honest conversation about your needs.
Start the ConversationExplore Other Ways We Can Help
Depending on where you are in your AI journey, one of our other services might be more relevant to your current situation.
Understanding AI Workshop
Not quite ready to select tools yet? This half-day workshop provides a grounded introduction to AI in practical business terms, helping you understand capabilities before making decisions.
Supported Implementation
Already selected a tool or want selection and implementation together? This twelve-week programme provides hands-on support through setup, training, and adoption.